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About us

Experienced and Friendly


We take pride in maintaining a very high hygiene standards in our production facility

Setting new trends with old traditions, Zed The Baker brand involves a daily commitment on the part of our production team in ensuring maximum customer satisfaction. Featuring quality assurance, availability, punctuality, compliance, and safety. Zed The Baker is a venture of Advanced Baking Concepts(OPC) India Pvt Ltd.


Uncompromising quality! Stringently selected, of the highest quality and as natural as possible. Each ingredient (flour, water, baking powder, yeast, grains, butter, cocoa, fruit) is subject to strict specifications and quality control throughout the manufacturing process, right through to the final product.

Zed The Baker meets the most stringent requirements in terms of health, safety and traceability. The ingredients selected by Zed The Baker are noble raw materials, from the vanilla flavours used in our preparations is completely natural (Vanilla pods) rather than the artificial chemical flavourings. Ever since it was founded, Zed The Baker has guaranteed that all its pastries use only pure butter, with no hydrogenated fat (margarine) because health, pleasure and naturalness are essential


Haroon Sait

Managing Director

Lifetime industry professional and hospitality entrepreneur.

Haroon Sait brings with him 40+ years of invaluable experience in strategic planning, operations management and production design. He has been instrumental in designing sales strategies for leadership teams across FMCG companies and retailers, in addition to guiding their production design.

He has previously essayed the role of CEO at large industrial manufacturing groups across Middle East and Central Asia. He has spearheaded the creation of unique Bakery production plants and has a demonstrated history of creating winning brands.

Zaid Sait


Zaid has 6 years of experience in the manufacturing and trading sectors,spanning the fields of strategic planning, corporate governance, performance assessment and review functions.

In addition to holding a Bachelor’s Degree in Business Administration and Entrepreneurship, he is also a trained baker with Marriott group. He is presently the name and face behind Zed the Baker – a café making splashes across town with its signature artisan breads, pastries and viennoiserie.

Ravi Lajmi

Executive Director

Ravi Lajmi is a FMCG professional with well over 40 years of experience at senior and very senior levels in Indian as well as Multi-national organisations. An engineering graduate from IIT Bombay and a MBA from IIM Ahmedabad, he has worked in companies such as Wipro and Wockhardt in India, American Cyanamid in USA, and the Switz Group in the Gulf in sales and distribution, marketing, manufacturing and general management functions.